B2B eCommerce and Marketplace for sub-distributors
The Challenge
This company is a macro distributor that in turn works with hundreds of small distributors throughout the Greek islands, as well as directly with large customers.
Its pricing and promotions policy is very complex, since the commercial conditions vary greatly depending on the typology of each sub-distributor, as well as with the end customers. In addition, the administrative work of recording orders and sending invoices along with packing slips was very labor-intensive.
The Solution
Orbita’s B2B eCommerce solution provided Vario with automation in several critical aspects:
- Customized price management client to customers.
- Reception of orders.
- Administrative management of delivery notes and invoices.
- Continuous creation of promotions, both at the level of suppliers, families and articles, with monitoring of results in practically real time.
The Results
Orbita revolutionized the entire area of sales and commercial administration through the complete digitalization of processes. This improvement has allowed sales to increase by 23% in just the first year and reduce administrative work by 45%. This has freed up valuable time for salespeople, allowing them to increase their sales and for administrative teams, allowing them to focus on higher value-added tasks.
The improvement in Vario’s sales comes largely thanks to the fact that Orbita has allowed sub-distributors to have a tool to improve their sales, controlling much better the evolution of sales on their own customers and the operation of the promotions launched by Vario.
